Study on the History, Current Situation and Countermeasures of Meteorological Theme Parks

作者：Yan ZHANG,Licheng LIU

摘要：From the establishment of first meteorological theme park-Xiamen Huwei Mountain Meteorological Theme Park in 2009 to the end of September,2019,11 meteorological theme parks have been built in China.There are 12 meteorological parks under construction and 10 shelved projects.China put forward the concept of meteorological theme park earlier in the world,and the construction of meteorological theme parks in China started from Xiamen Huwei Mountain Meteorological Park.The construction of meteorological theme parks in China has experienced the germination stage,initial stage,development stage and normative stage.Main construction experience contains:paying attention to top level design and overall planning,emphasizing leaders'attention and experts'participation,concerning multi-party linkage and coordination,and strengthening media momentum and extensive publicity.The main deficiencies are the lack of brand awareness,the diversity of names and weak folk identity.But seen from the perspective of development,the future prospect of meteorological theme park construction is very broad.In the future,the following countermeasures should be taken for the construction of meteorological theme parks in China:overall planning for approval,highlighting personality and characteristics,strengthening propaganda and grasping popularization of science,enhancing connotation and bringing benefits into play.It should combine meteorological science popularization with regional culture,use new media and other channels and ways to establish brand and expand influence,and build regional meteorological science popularization base.

發文機構：School of Journalism and Communication

關鍵詞：MeteorologicalthemeparkHISTORYCurrentsituationCOUNTERMEASURES

分類號： F42[經濟管理—產業經濟]